Visiting IDo

I was interested in visiting the IDo program here in San Francisco State University, I was able to talk to one of the students that works with IDo and asked her a few questions on how they attract people and how people know about IDo.  I didn’t receive much of an answer but only that they do a mass email newsletter to students and parents of students about the program, but I was invited to go check out the program and to have a talk with Professor Linder, as he would provide more information.

I did visit their workspace and was able to speak with Professor Linder briefly about how IDo works and how they promote it to other people. I expected a lot of great information from him but the amount of information he provided was more than I expected from him as he talked about planning, who, why , and where the target audience was and a list of objectives that would help out with their program. Having an interview with Professor Linder gave me a lot of insight on what my goal for this project is.

Concept Idea Discussion

I recently redesigned their logo and I didn’t have to do much work on it as their logo is already there it just needed to lose a little bit of weight.  There were a lot of things going around the logo that feels like their identity is getting lost in it. In the redesign I kept the sun, the stars, and the swirls everything else I took out. I removed their center logo because I think that the message gets lost when people look at it.

Since I redesigned the logo I talked to one of my panel members to see what she thought and explained my reasoning for removing most of the bloat in their old logo.  I also talked to her about their colors and the colors that were chosen. I didn’t pick the standard color that would represent the Philippines because that would only target Pilipino people.  I chose the color that would get everyone’s attention because the symbol itself already represents the Philippines and there’s no need to expand on that when picking out the colors.

Deciding on a Theme

I’ve been recently working with one of my panel members Evelyn, in deciding on a theme for rebuilding the website so that were able to have a similar theme.  We were deciding on having a typeface that would have a non-corporate typeface.  The things we decided on right now are Gill Sans or Baskerville.  Nothing is final yet but we were deciding on having the text to have a serif type.  With the color theme we are still undecided on what color to use, but I am thinking of deciding on my own and try making concepts using the same colors that PEP used on their textbook cover.

Meeting with Allyson Cubales

October 22, 2013

I was able to meet with one of my panel members and I presented my findings and talked to her about what my center project is going to be about.  Since their website is down I was discussing with her about what should be presented first in their website. I also described to her my ideas on how the website can be re-introduced to everyone.  We talked about how it can be utilized by students as well as the teachers and how the website can be used and maintained for a long period of time.  Other things we discussed about were the reasons why the counselors don’t know much about PEP and found out that they were not informed about PEP, which verifies my research that students know more about PEP than the teachers or counselors.

Problem & Purpose Statement

Panel of Experts

Panel of Experts

Allyson Tintiangco-Cubales, PhD

SFSU Associate Professor,

Asian American Studies Department


AAS MA Program Coordinator

Pin@y Educational Partnerships (PEP), Founder and Director

Allyson was my first pick in my panel of experts because she is the founder and current head director of PEP which gives me direct connection with PEP rather than having a middle person in between to relay messages when I come across a challenge. She helps me grant access to schools in San Francisco, as it is sometimes hard to receive a visitors badge in public schools.  She is most of the time busy meeting with students as well as teaching; therefore she only meets by appointment only.

Maria Abigail Santos

Asian America Studies Graduate at SFSU

PEP Teacher for Longfellow Elementary

Maria is one of the PEP Teachers/Staff in Longfellow Elementary; I have chosen her for as part of my Panel, because other than the fact that Allyson is harder to make contact with. Allyson has appointed me to her as someone that I can rely on if any question that I might have when she is not available. Maria has worked for PEP for two years and I believe her experiences would provide great insights into my research.

Andrew Gutierrez III

Business Graduate at SFSU

Works at Lyric in San Francisco

PEP teacher for Balboa High School

Student Body President of Associated Students

Andrew has wide-rang information about students as he was part of the Student Body President of Associated Students in Fall of 2011. He was also the Assistant Head Coordinator of the student organization for PACE (Pilipino American Collegiate Endeavor), this is where he helped organize a peer-to-peer educational internship to help students think critically about their Filipino culture.

Evelyn Obamos

Graphic Designer

Dual Degree Teachers Preparation

Media Studies and Education at CSF

A graphic designer in partnership with PEP to help out with their website as well as their graphic poster. She has experiences in wide varieties of media skills such as video production, video editing, music composition, photography, as well as event planning.  She creates most of the graphic elements for PEP.